La classifica trimestrale
Non per vantarci, ma siamo "Italia Geniale" a EXPO Dubai, siamo i vincitori del Product Design Red Dot Award, siamo tra i migliori oggetti del Made in Italy degli anni più recenti, e abbiamo ricevuto anche la Menzione d'Onore al Compasso d'Oro. OK, è per vantarci.
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Leveraging marketplaces to conquer new market
Using international marketplace platforms presents a strategic opportunity to penetrate new markets, shortening development lead times and gaining valuable insights from sales data.
Selling on marketplace channels does not cannibalize sales or customers from the direct e-commerce channel
Analysis shows that marketplaces do not erode the customer base of a brand’s official e-commerce, nor do they shift sales from one channel to another. Instead, they act as complementary channels. Marketplaces increase brand visibility without compromising customer loyalty, as they target a different audience.
Differences between best sellers on marketplaces and the brand’s e-commerce
Data shows that the best-selling products on marketplaces often differ from the best sellers on the brand’s e-commerce. This confirms the opportunity to diversify the product offering without overlap.
Marketplaces at the heart of an innovative and successful full-funnel strategy.
